Listerine PocketPaks Case Study: The Emergence of the Oral Care Strip Category

Listerine PocketPaks Case Study: The Emergence of the Oral Care Strip Category

Bibliographic Details
Format:	Electronic Journal
Language:	English
Published:	MarketLine, a Progressive Digital Media business
Online Access:	Full text available on EBSCOhost[Apr 2005-Apr 2005 Off-campus access

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