McDonald's Case Study: Launching Food to Appeal to the Health Conscious Consumer
| Formaat: | Elektronisch Tijdschrift |
|---|---|
| Taal: | English |
| Gepubliceerd in: |
MarketLine, a Progressive Digital Media business
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| Online toegang: | Full text available on EBSCOhost[May 2004-May 2004 Off-campus access |