Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions
| Formato: | Electrónico Revista |
|---|---|
| Lenguaje: | English |
| Publicado: |
MarketLine, a Progressive Digital Media business
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| Acceso en línea: | Full text available on EBSCOhost[Mar 2004-Mar 2004 Off-campus access |