Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions

Nexium Case Study: Focusing a Launch Strategy on Switching Existing Prescriptions

Dades bibliogràfiques
Format:	Electrònic Revista
Idioma:	English
Publicat:	MarketLine, a Progressive Digital Media business
Accés en línia:	Full text available on EBSCOhost[Mar 2004-Mar 2004 Off-campus access

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