Rebranding Case Study: The Pitfalls of Undertaking Rebranding Strategies in the Consumer Domain
| Formato: | Electrónico Revista |
|---|---|
| Idioma: | English |
| Publicado: |
MarketLine, a Progressive Digital Media business
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| Acceso en liña: | Full text available on EBSCOhost[Oct 2009-Oct 2009 Off-campus access |