Starbucks Case Study: Utilizing Brand Assets & Capturing Consumer Trends in the Japanese RTD Coffee Market

書誌詳細
フォーマット:	電子媒体雑誌
言語:	English
出版事項:	MarketLine, a Progressive Digital Media business
オンライン･アクセス:	Full text available on EBSCOhost[Mar 2009-Mar 2009 Off-campus access

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