Wrigley's 5 Gum Case Study: Remaining Competitive in the Gum Market Through a Multi-Sensory Offering
| Format: | Elektronisch Zeitschrift |
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| Sprache: | English |
| Veröffentlicht: |
MarketLine, a Progressive Digital Media business
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| Online Zugang: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |
| Beschreibung: | <strong>Off-Campus Access:</strong> Athens ID and Password Required <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Beschreibung: | 1 online resource |
| Format: | Mode of access: Internet |
| Zugangseinschränkungen: | Electronic access restricted to authorized BRAC University faculty, staff and students |