Wrigley's 5 Gum Case Study: Remaining Competitive in the Gum Market Through a Multi-Sensory Offering
| Format: | Electronic Journal |
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| Language: | English |
| Published: |
MarketLine, a Progressive Digital Media business
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| Online Access: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |
| Item Description: | <strong>Off-Campus Access:</strong> Athens ID and Password Required <strong>On-Campus Access:</strong> No User ID or Password Required |
|---|---|
| Physical Description: | 1 online resource |
| Format: | Mode of access: Internet |
| Access: | Electronic access restricted to authorized BRAC University faculty, staff and students |