Wrigley's 5 Gum Case Study: Remaining Competitive in the Gum Market Through a Multi-Sensory Offering
| Format: | Electronic Journal |
|---|---|
| Language: | English |
| Published: |
MarketLine, a Progressive Digital Media business
|
| Online Access: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |