Wrigley's 5 Gum Case Study: Remaining Competitive in the Gum Market Through a Multi-Sensory Offering
| Formatua: | Baliabide elektronikoa Aldizkaria |
|---|---|
| Hizkuntza: | English |
| Argitaratua: |
MarketLine, a Progressive Digital Media business
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| Sarrera elektronikoa: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |