Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing

Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing

書誌詳細
フォーマット:	電子媒体雑誌
言語:	English
出版事項:	MarketLine, a Progressive Digital Media business
オンライン･アクセス:	Full text available on EBSCOhost[Aug 2004-Aug 2004 Off-campus access

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