Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
| Aineistotyyppi: | Elektroninen Aikakauslehti |
|---|---|
| Kieli: | English |
| Julkaistu: |
MarketLine, a Progressive Digital Media business
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| Linkit: | Full text available on EBSCOhost[Aug 2004-Aug 2004 Off-campus access |