Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
| Formato: | Recurso Eletrônico Periódico |
|---|---|
| Idioma: | English |
| Publicado em: |
MarketLine, a Progressive Digital Media business
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| Acesso em linha: | Full text available on EBSCOhost[Aug 2004-Aug 2004 Off-campus access |