Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager

Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager

Bibliografiska uppgifter
Materialtyp: Elektronisk Tidskrift
Språk:English
Publicerad: MarketLine, a Progressive Digital Media business
Länkar:Full text available on EBSCOhost[Feb 2009-Feb 2009
Off-campus access

Liknande verk

Liknande verk