Drug Promotional Strategies Case Study: The Promotional Effectiveness of Detailing & Journal Advertising Spend for New Product Launches
| Formato: | Recurso Electrónico Periódico |
|---|---|
| Idioma: | English |
| Publicado em: |
MarketLine, a Progressive Digital Media business
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| Acesso em linha: | Full text available on EBSCOhost[Jul 2009-Jul 2009 Off-campus access |