Journal of Product & Brand Management

مواد مشابهة

• Brand Management
  بواسطة: Francesca Dall'Olmo Riley
• Strategic brand management : building, measuring, and managing brand equity /
  بواسطة: Keller, Kevin Lane, 1956-
  منشور في: (2003)
• Brand building and management
  بواسطة: Faruque, Md. Golam
  منشور في: (2019)
• Strategic brand management : building, measuring, and managing brand equity /
  بواسطة: Keller, Kevin Lane, 1956-
  منشور في: (2015)
• Managing brand equity : capitalizing on the value of a brand name /
  بواسطة: Aaker, David A.
  منشور في: (1991)