Journal of Product & Brand Management
| Format: | Elektronski Revija |
|---|---|
| Jezik: | English |
| Izdano: |
Emerald Publishing
|
| Teme: | |
| Online dostop: | Full text available on Emerald Off-campus access |
Podobne knjige/članki
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Brand Management
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Strategic brand management : building, measuring, and managing brand equity /
od: Keller, Kevin Lane, 1956-
Izdano: (2015) -
Managing brand equity : capitalizing on the value of a brand name /
od: Aaker, David A.
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