Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani - 7th ed. (special indian edition). - Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010. - xxxiii, 1075 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780070144965 0070144966 0073101265 (alk. paper) 9780073101262
2006043829
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani - 7th ed. (special indian edition). - Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010. - xxxiii, 1075 p. : col. ill. ; 29 cm.
Includes bibliographical references and indexes.
9780070144965 0070144966 0073101265 (alk. paper) 9780073101262
2006043829
659.1