Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch & Keyoor Purani
Material type:
TextPublication details: Boston ; New Delhi : Tata McGraw-Hill Irwin, c2010.Edition: 7th ed. (special indian edition)Description: xxxiii, 1075 p. : col. ill. ; 29 cmISBN: - 9780070144965
- 0070144966
- 0073101265 (alk. paper)
- 9780073101262
- 659.1 22
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 1 | Available | 3010021907 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 2 | Available | 3010021908 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 3010021909 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 4 | Available | 3010021910 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 5 | Available | 3010021911 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 6 | Available | 3010021912 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 7 | Available | 3010021913 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 8 | Available | 3010021914 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 BEL (Browse shelf(Opens below)) | 9 | Available | 3010021915 |
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Includes bibliographical references and indexes.
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