Advertising and promotion : (Record no. 10420)

MARC details
000 -LEADER
fixed length control field 01107nam a2200325 a 4500
001 - CONTROL NUMBER
control field 14285210
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110130t20102007maua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006043829
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070144965
International Standard Book Number 0070144966
International Standard Book Number 0073101265 (alk. paper)
International Standard Book Number 9780073101262
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BAKER
-- NLGGC
-- DLC
-- BD-DhAAL
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 10420
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch, Michael A. Belch & Keyoor Purani
250 ## - EDITION STATEMENT
Edition statement 7th ed. (special indian edition).
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston ;
-- New Delhi :
Name of publisher, distributor, etc Tata McGraw-Hill Irwin,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 1075 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
Topical term or geographic name as entry element Sales promotion.
Topical term or geographic name as entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Personal name Purani, Keyoor
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies 4
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 8 119 659.1 BEL 3010021907 09/04/2023 14/03/2023 1 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 10 108 659.1 BEL 3010021908 03/01/2023 20/12/2022 2 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 7 64 659.1 BEL 3010021909 23/01/2024 26/09/2023 3 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 11 113 659.1 BEL 3010021910 10/05/2023 02/05/2023 4 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 9 89 659.1 BEL 3010021911 01/02/2026 27/10/2025 5 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 2 13 659.1 BEL 3010021912 07/11/2023 19/04/2022 6 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 7 83 659.1 BEL 3010021913 04/03/2018 09/01/2018 7 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 8 71 659.1 BEL 3010021914 26/10/2025 14/10/2025 8 02/02/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 02/02/2011 4 63 659.1 BEL 3010021915 05/09/2018 06/06/2018 9 02/02/2011 Book