Advertising and the mind of the consumer :
Sutherland, Max
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 3rd ed. - St. Leonards, NSW : Allen & Unwin, 2010. - xii, 366 p. : ill. ; 23 cm.
"revised 3rd international edition"--Cover.
Includes bibliographical references and index.
9781741755992 1865082317
00340982
HF5822 / .S84 2000
659.1019
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester. - 3rd ed. - St. Leonards, NSW : Allen & Unwin, 2010. - xii, 366 p. : ill. ; 23 cm.
"revised 3rd international edition"--Cover.
Includes bibliographical references and index.
9781741755992 1865082317
00340982
HF5822 / .S84 2000
659.1019