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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland and Alice K. Sylvester.

By: Contributor(s): Material type: TextTextPublication details: St. Leonards, NSW : Allen & Unwin, 2010.Edition: 3rd edDescription: xii, 366 p. : ill. ; 23 cmISBN:
  • 9781741755992
  • 1865082317
Subject(s): DDC classification:
  • 659.1019 21
LOC classification:
  • HF5822 .S84 2000
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1019 SUT (Browse shelf(Opens below)) 1 Available 3010023828
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 659.1019 SUT (Browse shelf(Opens below)) 2 Available 3010023829
Total holds: 0

"revised 3rd international edition"--Cover.

Includes bibliographical references and index.

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