Advertising and the mind of the consumer : (Record no. 11452)

MARC details
000 -LEADER
fixed length control field 01200nam a2200301 a 4500
001 - CONTROL NUMBER
control field 12136501
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111120s2010 at a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 00340982
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781741755992
International Standard Book Number 1865082317
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-DhAAL
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .S84 2000
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1019
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 11452
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max
245 10 - TITLE STATEMENT
Title Advertising and the mind of the consumer :
Remainder of title what works, what doesn't, and why /
Statement of responsibility, etc Max Sutherland and Alice K. Sylvester.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc St. Leonards, NSW :
Name of publisher, distributor, etc Allen & Unwin,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 366 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note "revised 3rd international edition"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
Topical term or geographic name as entry element Consumer behavior.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sylvester, Alice K.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 21/11/2011 2 25 659.1019 SUT 3010023828 10/01/2019 30/08/2018 1 21/11/2011 Book
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 21/11/2011 2 14 659.1019 SUT 3010023829 01/08/2022 25/07/2022 2 21/11/2011 Book