Marketing management /
Marketing management /
Philip Kotler...[et. al]
- 14th [ed.] a south asian perspective
- Upper Saddle River, N.J. ; New Delhi. : Prentice Hall; Pearson, c2013.
- xxiv, 596, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788131767160
2010046655
HF5415.13 / .K64 2012
658.8
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788131767160
2010046655
HF5415.13 / .K64 2012
658.8