Marketing management / (Record no. 13584)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01332cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16533468 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151116020001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130617s2013 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010046655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131767160 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn678924608 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | CDX |
| -- | BD-DhAAL |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| Koha biblionumber | 13584 |
| Koha biblionumber | 13584 |
| Koha biblionumber | 13584 |
| Koha biblionumber | 13584 |
| Koha biblionumber | 13584 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler...[et. al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th [ed.] |
| Remainder of edition statement | a south asian perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. ; |
| -- | New Delhi. : |
| Name of publisher, distributor, etc | Prentice Hall; |
| -- | Pearson, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 596, [127] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 2130 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 2131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Koha issues (borrowed), all copies | 9 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Missing | Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 17/06/2013 | Parama | 750.00 | 7 | 74 | 658.8 MAR | 3010027176 | 03/04/2019 | 28/05/2015 | 1 | 17/06/2013 | Book | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 17/06/2013 | Parama | 750.00 | 36 | 378 | 658.8 MAR | 3010027177 | 21/07/2026 | 21/07/2026 | 2 | 17/06/2013 | Book | 11/08/2026 | ||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 17/06/2013 | Parama | 750.00 | 31 | 299 | 658.8 MAR | 3010027178 | 19/02/2026 | 27/10/2025 | 3 | 17/06/2013 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 17/06/2013 | Parama | 750.00 | 29 | 258 | 658.8 MAR | 3010027179 | 05/10/2024 | 08/06/2024 | 4 | 17/06/2013 | Book | |||||
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | Circulation Desk | 17/06/2013 | Parama | 750.00 | 5 | 658.8 MAR | 3010027180 | 25/03/2024 | 25/03/2024 | 5 | 17/06/2013 | 1 hour loan | ||||||
| Dewey Decimal Classification | Centre for Entrepreneurship Development (CED) | Centre for Entrepreneurship Development (CED) | General Stacks | 25/10/2015 | Paragon Enterprise | 1382.00 | 1 | 658.8 MAR | 3010030049 | 10/11/2015 | 28/10/2015 | 6 | 25/10/2015 | Book |