Strategic marketing management :
Wilson, R. M. S.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted] - xx, 827 p. : ill. ; 29 cm. - The Marketing series . - Marketing series (London, England) .
Includes bibliography (p. 791-811) and index.
8176490709 075062244X (pbk.)
98115315
658.8
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted] - xx, 827 p. : ill. ; 29 cm. - The Marketing series . - Marketing series (London, England) .
Includes bibliography (p. 791-811) and index.
8176490709 075062244X (pbk.)
98115315
658.8