Strategic marketing management : (Record no. 1459)

MARC details
000 -LEADER
fixed length control field 01097nam a2200277 a 4500
001 - CONTROL NUMBER
control field 154918
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090617r1999 enk 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 98115315
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8176490709
International Standard Book Number 075062244X (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency UkNcU
Transcribing agency UkNcU
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1459
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wilson, R. M. S.
Fuller form of name (Richard Malcolm Sano)
245 10 - TITLE STATEMENT
Title Strategic marketing management :
Remainder of title planning, implementation, and control /
Statement of responsibility, etc Richard M.S. Wilson and Colin Gilligan.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Oxford, England :
Name of publisher, distributor, etc Butterworth-Heinemann, ;
Place of publication, distribution, etc New Delhi, :
Name of publisher, distributor, etc Viva Books Private Ltd.
Date of publication, distribution, etc 1999.[Reprinted]
300 ## - PHYSICAL DESCRIPTION
Extent xx, 827 p. :
Other physical details ill. ;
Dimensions 29 cm.
490 1# - SERIES STATEMENT
Series statement The Marketing series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliography (p. 791-811) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Gilligan, Colin.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing series (London, England)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 28/06/2009 0.00 3 21 658.8 WIL 3010011792 30/09/2026 23/07/2026 23/07/2026 1 28/06/2009 Book