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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England)Publication details: Oxford, England : Butterworth-Heinemann, ; New Delhi, : Viva Books Private Ltd. 1999.[Reprinted]Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:
  • 8176490709
  • 075062244X (pbk.)
Subject(s): DDC classification:
  • 658.8 21
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Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Ayesha Abed Library General Stacks Ayesha Abed Library General Stacks 658.8 WIL (Browse shelf(Opens below)) 1 Checked out 30/09/2026 3010011792
Total holds: 0

Includes bibliography (p. 791-811) and index.

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