Essentials of marketing research /
Kumar, V., 1957-
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
047141235X (pbk. : alk. paper)
2001026850
658.8/3
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. - 2nd ed. - New York : Wiley, c2002. - xix, 553 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
047141235X (pbk. : alk. paper)
2001026850
658.8/3