Essentials of marketing research / (Record no. 1783)

MARC details
000 -LEADER
fixed length control field 00949nam a2200265 a 4500
001 - CONTROL NUMBER
control field 12431980
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090619s2002 nyua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2001026850
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 047141235X (pbk. : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 1783
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.,
Dates associated with a name 1957-
245 10 - TITLE STATEMENT
Title Essentials of marketing research /
Statement of responsibility, etc V. Kumar, David A. Aaker, George S. Day.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Wiley,
Date of publication, distribution, etc c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 553 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
590 ## - LOCAL NOTE (RLIN)
Local note LC copy lacks CD.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Aaker, David A.
Personal name Day, George S.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type
    Dewey Decimal Classification     Ayesha Abed Library Ayesha Abed Library General Stacks 29/06/2009 2 658.83 KUM 3010015630 15/07/2025 08/07/2025 1 29/06/2009 Book