Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day.

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Material type: Text

TextPublication details: New York : Wiley, c2002.Edition: 2nd edDescription: xix, 553 p. : ill. (some col.) ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.83 KUM (Browse shelf(Opens below))	1	Available		3010015630

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Includes bibliographical references and index.

LC copy lacks CD.

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