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Effective advertising : understanding when, how, and why advertising works /

Tellis, Gerard J., 1950-

Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. - Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004. - 203 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 8178293706

LCCN: 2003016016

Dewey Class. No.: 659.1

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