Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. ; New Delhi: Sage Publications; Response Books, c2004.Description: 203 pages : illustrations ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	659.1 TEL (Browse shelf(Opens below))	1	Available		3010013179

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Includes bibliographical references and index.

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