Effective advertising : (Record no. 2066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00852nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13276402 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhAAL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251118124057.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090619s2004 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003016016 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8178293706 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhAAL |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tellis, Gerard J., |
| Dates associated with a name | 1950- |
| 9 (RLIN) | 59850 |
| 245 10 - TITLE STATEMENT | |
| Title | Effective advertising : |
| Remainder of title | understanding when, how, and why advertising works / |
| Statement of responsibility, etc | by Gerard J. Tellis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks, Calif. ; |
| -- | New Delhi: |
| Name of publisher, distributor, etc | Sage Publications; |
| -- | Response Books, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 203 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Attitudes. |
| 9 (RLIN) | 59851 |
| 852 4# - LOCATION/CALL NUMBER | |
| Location | Ayesha Abed Library |
| Shelving control number | General Shelf. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ayesha Abed Library | Ayesha Abed Library | General Stacks | 07/07/2009 | 0.00 | 1 | 14 | 659.1 TEL | 3010013179 | 07/05/2013 | 01/02/2013 | 1 | 07/07/2009 | Book |