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When ads work : new proof that advertising triggers sales / John Philip Jones.
Material type:
TextPublication details: New York : Lexington Books, c1995.Description: xvi, 240 p. : ill. ; 24 cmISBN: - 0029166624 :
- 659.1 20
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | 3010011608 | ||
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Ayesha Abed Library General Stacks | Ayesha Abed Library General Stacks | 659.1 JON (Browse shelf(Opens below)) | 2 | Available | 3010011607 |
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| 659.1 CLO Integrated advertising, promotion & marketing communications / | 659.1 CLO Integrated advertising, promotion & marketing communications / | 659.1 JET Advertising management / | 659.1 JON When ads work : | 659.1 JON When ads work : | 659.1 LEV Guerrilla advertising : | 659.1 LEV Guerrilla advertising : |
Includes bibliographical references (p. 223-231) and index.
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