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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill Companies, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 24 cmISBN: - 007049097X
- 658.8 20
- HF5415.13 .G84 1997
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Savar Campus Library General Stacks | Savar Campus Library General Stacks | 658.8 GUI (Browse shelf(Opens below)) | 1 | Available | 3020005878 |
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| 658.8 CHU Marketing : | 658.8 CHU Marketing : | 658.8 GUI Marketing management : | 658.8 GUI Marketing management : | 658.8 KOT Principles of marketing / | 658.8 PAR Understanding the consumer / | 658.8 PER Essentials of marketing : |
Includes bibliographical references (p. 443-446) and index.
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