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Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011].Edition: 7th edDescription: xvi, 579 p. : ill. ; 27 cmISBN:
  • 9780070601581
  • 0070601585
Subject(s): DDC classification:
  • 658.8342 22
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Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 658.8342 PET (Browse shelf(Opens below)) 1 Available 3010030053
Total holds: 0
Browsing Centre for Entrepreneurship Development (CED) shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
658.802 CRA Strategic marketing / 658.83 BRA Marketing research : 658.83 EAS Marketing research : 658.8342 PET Consumer behavior & marketing strategy / 659.1 ADV Advertising and promotions : 659.2 DIE Reputation rules :

Includes bibliographical references and index.

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