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Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN: - 9780070682603
- 0072966343 (alk. paper)
- 0070682607
- 658.802 22
- HF5415.135 .C72 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Book
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Centre for Entrepreneurship Development (CED) General Stacks | Centre for Entrepreneurship Development (CED) General Stacks | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 3010030050 |
Total holds: 0
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| 658.84 MAN Managing E-business / | 658.8 GOD Permission marketing : | 658.8 MAR Marketing management / | 658.802 CRA Strategic marketing / | 658.83 BRA Marketing research : | 658.83 EAS Marketing research : | 658.8342 PET Consumer behavior & marketing strategy / |
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
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