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Marketing Management Handbook. by
  • Alexander Hamilton Institute
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global Books and Subscription Services, c1998. [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR.

Marketing / Joel R. Evans, Barry Berman. by
  • Evans, Joel R
  • Berman, Barry
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : London : Macmillan Pub. Co., ; Collier Macmillan Pub. Co., c1990
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 EVA.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

Marketing / Charles W. Lamb, Joseph H. Hair, Carl McDaniel. by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl D
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : South-Western College Pub., 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LAM.

The low-income consumer : adjusting the balance of exchange / Linda F. Alwitt, Thomas D. Donley. by
  • Alwitt, Linda F
  • Donley, Thomas
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks : Sage Publications, c1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8348 ALW.

Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. by
  • Stern, Louis W, 1935-
  • Ansary, Adel I
  • Coughlan, Anne T
Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Publication details: Upper Saddle River, NJ ; New Delhi, : Prentice Hall, c1996.[Reprinted 1999]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.84 STE.

Global marketing management / Warren J. Keegan. by
  • Keegan, Warren J
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.848 KEE, ...

International marketing : n SME perspective / Sean de Burca, Richard Fletcher, Linden Brown. by
  • Burca, Sean de
  • Fletcher, Richard
  • Brown, Linden
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 BUR.

International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov. by
  • Albaum, Gerald S
  • Duerr, Edwin
  • Strandskov, Jesper
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York. : New Delhi, ; Financial Times/Prentice Hall, ; Pearson Education, 2005
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.84 ALB, ... Not available: Ayesha Abed Library: Lost (1).

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ ; New Delhi : Pearson Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.8342 SCH, ... Not available: Ayesha Abed Library: Lost (1).

Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by
  • Wilson, R. M. S. (Richard Malcolm Sano)
  • Gilligan, Colin
Series: Marketing series (London, England)
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford, England : New Delhi, : Butterworth-Heinemann, ; Viva Books Private Ltd. 1999.[Reprinted]
Availability: Not available: Ayesha Abed Library: Checked out (1).

Entrepreneur magazine : guide to integrated marketing / Jeanette Smith. by
  • Smith, Jeanette, 1924-
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, c1996
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.84 SMI, ... Savar Campus Library (1)Call number: 658.84 SMI.

Marketing channels / Anne T. Coughlan ... [et al.]. by
  • Coughlan, Anne T
  • Anderson, Erin
  • Stern, Louis W
  • El-Ansary, Adell
Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Preschool;
Publication details: Upper Saddle River, N.J. : New Delhi, : Prentice Hall, ; Pearson Education, c2001.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (3)Call number: 658.84 COU, ...

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series:
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Irwin McGraw-Hill, c2002
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.848 CAT, ... Not available: Ayesha Abed Library: Lost (1).

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Series:
Edition: Twelve edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, ; New Delhi : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Ayesha Abed Library (5)Call number: 658.848 CAT, ... Not available: Ayesha Abed Library: Lost (1).

Marketing in fisheries and aquaculture / Ian Chaston. by
  • Chaston, Ian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Farnham, Surrey, England : Fishing News Books, c1983
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 639.30688 CHA.

Strategic marketing : a guide for developing sustainable competitive advantage / M.J. Xavier. by
  • Xavier, M. J, 1953-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, c1999
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.802 XAV, ...

Marketing communications / Jim Blythe. by
  • Blythe, Jim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : New Delhi : Prentice Hall, ; Addison Wesley, 2000.[Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 BLY.
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Strategic marketing / David W. Cravens. by
  • Cravens, David W
Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago ; Boston : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 CRA.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
  • Kerin, Roger A
  • Peterson, Robert A. (Robert Allen), 1944-
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.802 KER.

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