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Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
  • Kumar, V, 1957-
  • Aaker, David A
  • Day, George S
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2002
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 KUM.

Marketing research / David J. Luck, Ronald S. Rubin. by
  • Luck, David Johnston
  • Rubin, Ronald S
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ ; New Delhi : Prentice-Hall / pvt. Ltd. , c1987.[reprinted 1998]
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.83 LUC, ...

Marketing research : an applied orientation / Naresh K. Malhotra. by
  • Malhotra, Naresh K
Edition: 3rd ed.(International edition)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, c1999
Availability: Items available for loan: Ayesha Abed Library (4)Call number: 658.83 MAL, ... Not available: Ayesha Abed Library: Lost (1).

Exploring marketing research / William G. Zikmund. by
  • Zikmund, William G
Series:
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 ZIK.

The practice of market and social research : an introduction / Yvonne McGivern. by
  • McGivern, Yvonne
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Financial Times Prentice Hall, 2006
Availability: Not available: Ayesha Abed Library: Checked out (1).

Essentials of marketing research / Tony Proctor. by
  • Proctor, Tony
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.83 PRO.

Marketing research / G.C. Beri. by
  • Beri, G. C
Edition: Second edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c1993
Availability: Not available: Ayesha Abed Library: Checked out (1).

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Prentice Hall/ of India pvt. Ltd., c1997.[reprinted 2000]
Availability: Not available: Ayesha Abed Library: Checked out (1). Ayesha Abed Library: Lost (1).

One-stop marketing / Jonathan Trivers. by
  • Trivers, Jonathan
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : J. Wiley, 1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 TRI.

Marketing / Steven J. Skinner. by
  • Skinner, Steven J
Edition: 2nd ed(first Indian edition).
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; Chennai,India: Houghton Mifflin Co.; All India Publishers and Distributers, c1998
Availability: Items available for loan: Ayesha Abed Library (2)Call number: 658.8 SKI, ...

New marketing strategies : evolving flexible processes to fit market circumstances / Ian Chaston. by
  • Chaston, Ian
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London; New Delhi : Thousand Oaks, Calif. ; Sage Publications; Response Books, 1999
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 CHA.

Marketing / Eric N. Berkowitz ... [et al.]. by
  • Berkowitz, Eric N
  • Hartley,Steven W
  • Rudelius,William
Series:
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago, Ill. : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 MAR. Not available: Ayesha Abed Library: Lost (1).

Basic marketing : a managerial approach / E. Jerome McCarthy. by
  • McCarthy, E. Jerome (Edmund Jerome)
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. : R. D. Irwin, 1981
Availability: Not available: Ayesha Abed Library: Lost (1).

Some studies of fresh fruit and vegetable marketing in Asia / edited by Herman Southworth. by
  • Southworth, Herman M. (Herman McDowell), 1909-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Agricultural Development Council, c1974
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 381.414095 SOM.

Marketing in a consumer-oriented society / John R. Stuteville, Marc D. Roberts. by
  • Stuteville, John R
  • Roberts, Marc D [joint author.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Belmont, Calif. : Wadsworth Pub. Co., [1975]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800973 STU.

Global marketing / Douglas Lamont. by
  • Lamont, Douglas F
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass. : Blackwell Business, 1996
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 LAM.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. by
  • Johansson, Johny K
Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, c1997
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.848 JOH.

Decision-making in retailing and marketing. by
  • Krieger, Murray, 1912-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Fairchild Publications [1969]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.800186 KRI.

Corporate branding : concept and cases\ edited by K Suresh by
  • Suresh, K
Edition: 1. edition.
Material type: Text Text; Format: print
Publication details: Hyderabad,India : ICFAI University press, 2005
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.827 COR.

Cases in global marketing strategies 2005 annual update / Jean-Pierre Jeannet, H. David Hennessey by
  • Jeannet, Jean-Pierre
  • Hennessey, H. David
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, AK : Houghton Mifflin Co., 2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658 JEA.

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