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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. by
  • Lovelock, Christopher H
  • Wirtz, Jochen
  • Chatterjee, Jayanta
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. ; New Delhi : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston ; McGraw-Hill/Irwin, c2003 [Reprinted]
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 ZEI.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: Ayesha Abed Library (10)Call number: 658.8 ZEI, ... Savar Campus Library (10)Call number: 658.8 ZEI, ...

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. by
  • Lovelock, Christopher H [author.]
  • Wirtz, Jochen [author.]
Edition: Eighth edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: India : Pearson India Education Services, c2018
Availability: Items available for loan: Ayesha Abed Library (1)Call number: 658.8 LOV.

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