Amazon cover image
Image from Amazon.com

Strategic marketing / David W. Cravens, Nigel F. Piercy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. ; New Delhi : McGraw-Hill ; Tata McGraw Hill Education, c2006 [reprinted 2010]Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:
  • 9780070682603
  • 0072966343 (alk. paper)
  • 0070682607
Subject(s): DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.135 .C72 2006
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Date due Barcode Item holds
Book Book Centre for Entrepreneurship Development (CED) General Stacks Centre for Entrepreneurship Development (CED) General Stacks 658.802 CRA (Browse shelf(Opens below)) 1 Available 3010030050
Total holds: 0

Various multi-media instructional materials are available to supplement the text.

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.
Share