Principles of marketing / Philip Kotler ... [et al.].

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, NJ : Pearson ; Noida, India : Pearson India Education, ©2023 [second impression 2024, third impression 2025].Edition: Nineteenth editionDescription: xxiv, 736 pages : illustrations ; 27 cmISBN:

9789357055215

Subject(s):

DDC classification:

658.8 23

LOC classification:

HF5415 .K636 2022

Summary: "The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

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Average rating: 4.4 (5 votes)

Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	6	Available		3010043856
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	7	Checked out	16/08/2026	3010043857
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	8	Available		3010043858
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	9	Available		3010043859
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	10	Checked out	17/08/2026	3010044337
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	11	Checked out	16/08/2026	3010044890
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	12	Available		3010044891
Book	Ayesha Abed Library General Stacks	Ayesha Abed Library General Stacks	658.8 PRI (Browse shelf(Opens below))	13	Checked out	19/08/2026	3010044892
1 hour loan	Ayesha Abed Library Circulation Desk	Ayesha Abed Library Circulation Desk	658.8 PRI (Browse shelf(Opens below))	14	Available		3010044893
1 hour loan	Ayesha Abed Library Circulation Desk	Ayesha Abed Library Circulation Desk	658.8 PRI (Browse shelf(Opens below))	15	Available		3010044894
Book	School of Pharmacy	School of Pharmacy	658.8 PRI (Browse shelf(Opens below))	1	Available		3010043225
Book	School of Pharmacy	School of Pharmacy	658.8 PRI (Browse shelf(Opens below))	2	Available		3010043226
Book	School of Pharmacy	School of Pharmacy	658.8 PRI (Browse shelf(Opens below))	3	Available		3010043227
Book	School of Pharmacy	School of Pharmacy	658.8 PRI (Browse shelf(Opens below))	4	Available		3010043228
Book	School of Pharmacy	School of Pharmacy	658.8 PRI (Browse shelf(Opens below))	5	Available		3010043229

Total holds: 0

Revised edition of Principles of marketing, 2019.

Indian subcontinent adaption.

Includes bibliographical references and index.

"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--

PHR

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