Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextPublication details: New Delhi : Tata McGraw-Hill education, c2005 [6th reprinted 2011].Edition: 7th edDescription: xvi, 579 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Date due	Barcode	Item holds
Book	Centre for Entrepreneurship Development (CED) General Stacks	Centre for Entrepreneurship Development (CED) General Stacks	658.8342 PET (Browse shelf(Opens below))	1	Available		3010030053

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Includes bibliographical references and index.

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