Principles of marketing /
"The nineteenth edition of Principles of Marketing reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships"--
书目详细资料
| Main Authors: |
Kotler, Philip
(Author),
Armstrong, Gary (Gary M.)
(Author),
Balasubramanian, Sridhar
(Author),
Agnihotri, Parfulla Y.
(Author) |
|---|
| 格式: | 图书
|
|---|
| 语言: | English |
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| 出版: |
Upper Saddle River, NJ : Noida, India :
Pearson ; Pearson India Education,
©2023 [second impression 2024, third impression 2025].
|
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| 版: | Nineteenth edition. |
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| 主题: | |
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| Classic Catalogue: |
View this record in Classic Catalogue |