Marketing management /
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Autors principals: | , |
|---|---|
| Altres autors: | , , |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Hoboken, NJ :
Pearson Education,
c2022 [sixth impression 2024]
|
| Edició: | Sixteenth edition. |
| Matèries: | |
| Classic Catalogue: | View this record in Classic Catalogue |
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per Kotler, Philip
Publicat 2003
Publicat 2003
Various multi-media instructional aids, including a web site, are available to supplement the text.
Llibre
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