Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Format: | Electronic Journal |
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| Language: | English |
| Published: |
MarketLine, a Progressive Digital Media business
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| Online Access: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |