Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Format: | Electronisk Tidsskrift |
|---|---|
| Sprog: | English |
| Udgivet: |
MarketLine, a Progressive Digital Media business
|
| Online adgang: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |