Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Médium: | Elektronický zdroj Časopis |
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| Jazyk: | English |
| Vydáno: |
MarketLine, a Progressive Digital Media business
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| On-line přístup: | Full text available on EBSCOhost[Aug 2009-Aug 2009 Off-campus access |