Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods

Ariel Excel Gel Case Study: Pairing Green Credentials with Value for Money to Gain a Stronger Emotional Connection with Consumers in Household Goods

Opis bibliograficzny
Format: Elektroniczne Czasopismo
Język:English
Wydane: MarketLine, a Progressive Digital Media business
Dostęp online:Full text available on EBSCOhost[Aug 2009-Aug 2009
Off-campus access

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